Quality for everyone!Linz had already achieved great things before it settled down to work on Linz09 by laying the foundations on which culture was able to play such an important role. “Culture for everyone” was the signature phrase of an epic attempt to empower the vast majority of the population to take part in the city’s cultural life. It is impossible to overestimate this remarkable initiative and its achievements. Today however – and Linz09 may very well serve as a cut-off point in that respect – the situation is different. A series of concerted measures has resulted in there being a place for everyone in the city and in Upper Austria at Linz’s cultural table. Now participation in the city’s cultural life must be lived to the full, as an aspect of one’s existence that cannot be called into question. This calls for readiness, expertise and sensibility, skills that have to be acquired through trial and error. “Quality for everyone!” is the new watchword. Participation is a precondition, what counts is being moved by the content and the power of what is on offer. This will remain valid for everyone.