International PresentationsAs a rule Linz09’s presentations outside Austria fell into one of three categories:
b) Presentations of the programme
c) Trade fairs
As has already been noted, Linz09 developed several projects that were not shown – or not shown exclusively – in the Culture Capital. These included LINZ TEXAS, cooperations with Vilnius, theatrical productions such as PARALLEL and EMPIRE, the exhibitions GANGARTEN [Go Your Gait] and EUROPEAN EYES ON JAPAN, and networking projects, such as the Youth European Soccer Cup YES09. These were targeted at culturally inclined audiences who were not fixated on classic high-culture formats.
Presentations of the programme abroad predominantly aimed to reach opinion leaders and experts in the fields of urban development, culture and tourism.
Presentations at trade fairs took into account tourism trade fairs (ITB Berlin, BIT Milano, RDA Cologne). Linz09 was also represented at the Leipzig and Frankfurt Book Fairs and at the Vilnius Book Fair. On these occasion the target audience was an international specialist one.