SponsoringLinz09 developed four categories of sponsors to enable businesses of different sizes to make proportionate contributions to the Culture Capital.
|100,000 to 500,000 EUR|
|50,000 to 100,000 EUR|
|up to 50,000 EUR|
Linz09’s efforts as regards sponsoring targeted companies that adhered to a brand philosophy similar to its own and whose standing was sufficiently strong for the image of Linz09 to benefit from it. The five TOP CLUB partners were Linz AG, ORF, Österreichische Bundesbahnen (ÖBB), Raiffeisen Landesbank Oberösterreich and voestalpine AG. The PREMIUM CLUB membership consisted of 12 companies. Four companies made up the CLUB category. The majority of Linz09 sponsors – 39 in all – joined the MEMBER category.
In return for their contributions sponsors were offered a variety of services depending on the sponsor’s category, such as guaranteed use of the sponsor’s logo; the sponsoring company’s presence at strategic Linz09 events; their presence on Linz09’s website; their inclusion in Linz09’s press relations; guaranteed contingents of free tickets; advertising space on Linz09 print products; and the use of the Linz09 logo in letters and/or their e-mail signature. Exclusively available to TOP CLUB partners was the development of a partner specific logo and the partner’s continuous presence in the line-up of partners in all official Linz09 documents, on its website and in the newsletter.
It was also possible for a sponsor to support one specific project from the programme of Linz09. This kind of partnership generated different additional rights, which were defined on a case-by-case basis in regard to the specific project that was being sponsored.
friends and cultural partnerIn addition to the traditional forms of sponsoring two partnership categories were offered, each equipped with a distinctive logo, whose purpose was to support Linz09’s communication with different degrees of intensity rather than the generation of additional revenue. The point here was to enlist pro-active fellow campaigners who were prepared to make use of their networks and their channels of communication to infuse their professional and private environment with enthusiasm for Linz09, proudly to draw attention to what Linz had to offer and to motivate people to drop by for Linz09’s events.
More than 350 companies became FRIENDS and engaged in intensive relationship marketing. Linz’s cultural and educational institutions all became KULTURPARTNER.