The Neuner

Neuner, edition 1

After two editions in November and December 2008, the Neuner, Linz09’s fortnightly programme guide, was distributed between January 8, 2009 and December 10, 2009 as a supplement of the total circulation of OÖ Nachrichten and as a freebie in Linz, Upper Austria and at places across Austria highly frequented by tourists and people with an interest in culture. In cooperation with Österreichische Bundesbahnen (ÖBB) the programme guide was also made available until mid-2009 to train passengers on all trains leaving from Vienna’s Westbahnhof. To launch the Neuner, it was also distributed via the dispensers of the daily Oberösterreichs Neue. Varying in length between 16 and 40 pages depending on the programme, the Neuner provided background information on projects, interviews with the authors, a detailed events calendar and service pages with the details of venues, ticketing and merchandising. It had a total print run of 150,000. The Neuner was also available on a subscription basis for € 25,00. According to a poll, 51% of Linzers were aware of the Neuner and 85% of these were readers. 32% of Upper Austrians took note of the Neuner.

The distribution system of the Neuner was also used for programme publicity material. More than 700 potential distribution points were identified and put into one of three categories (A, B, C) on the basis of their frequentedness. Cultural institutions, venues, Linz09 info points, hotels and ticket agencies were lumped together under A. Restaurants, other catering businesses and People’s Houses were classified as belonging to B. The third category consisted of locations within the so-called visitors’ corridor, where tourists were likely to spend some of their time in Linz (shops, garages, sponsors, etc.). A and B locations were regularly supplied with copies of the Neuner, flyers and leaflets, which were available for free from Linz09 branded tower showcases or from table-shaped dispensers. This made it possible to precisely match the distribution of publicity material with the intended reach.

The 'Neuner' programme magazine download is only available in German

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