Linz and its environs were the preferred area for poster campaigns in support of specific projects, the only exceptions being the exhibitions LINZ TEXAS and BEST OF AUSTRIA and the festivals THEATERLUST1 and 2, for which posters were also on display in Vienna and Graz. For the LINZ EUROPA HAFENFEST, which had to sell several thousand festival passes, triangular stands were used in addition to the usual hoardings and 125 24-sheet posters went on display in the region around Linz. The idea was to make sure by means of classic advertising and by focusing outdoor advertising on a narrowly defined region that the populousness of the city’s streets crowded with visitors would further enhance the experience of a Culture Capital which everybody is quite obviously keen to flock to.
