National Presentations

Presentations in Austria belonged to the same categories as those abroad:
a) Presentations of projects
b) Presentations of the programme
c) Trade fairs such as actb Wien, Ferienmesse, Wiener Messe

In the run-up to Culture Capital Year a substantive number of presentations was aimed twoards specific groups of opinion leaders. Most of these presentations were deliberately scheduled at a time when Linz09 was barely in evidence yet in the areas of classic public relations. Between 2005 and 2009 more than 500 presentations were given by Linz09 management and staff. The aim here was to motivate through personal contact as many people as possible to spread the word on the Culture Capital project and in this way to prepare the ground for the advertising campaigns that were to follow. The programme was presented not only to opinion leaders and experts, e.g. at the Austrian Parliament, but also to associations, teachers, students and to people in the street.

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