Linz is in the Midst of a Long-Term Image Makeover
Copyright: Stadt Linz
A recent study confirms that the city has improved its position in comparison to the capitals of the other eight Austrian provinces.
IMAS International, an independent Austrian market research organization, recently conducted a demographically representative poll surveying the public’s image of the country’s nine provincial capitals. The big gainer was Linz. In a prior study conducted in 1987, only 16% of respondents had a positive image of the city; this time around, the figure more than doubled to 33%. In addition to shopping and entertainment offerings, what people like best about Linz are the career opportunities it offers. The city now occupies 5th place behind Vienna, Salzburg, Graz and Innsbruck. Bottom line: a great starting position as we head towards the Capital of Culture year!