Newly Forged Alliances
Another reason for Linz09’s positive balance is the fact that is has been possible to involve an exceptionally large number of people in the role of co-hosts and co-hostesses of Culture Capital Year. This role was mediated through intiatives like the hotspots, an association that sought to bring about an improvement in the quality offered by catering businesses and hotels, and the Austria Guides. Of decisive importance was the close cooperation between people in the sectors of culture and tourism, the people in the service sector who were converted to the cause of Linz09 by the Hospitality Programme and the so-called ambassadors, who became increasingly more active as the relationship marketing gained traction.back
